VincoBase Healthcare International Jointly Participates in the Exhibition with Its Vietnamese Subsidiary, Deepening Localization Layout to Empower the Vietnamese Medical Market

VincoBase Healthcare International Jointly Participates in the Exhibition with Its Vietnamese Subsidiary, Deepening Localization Layout to Empower the Vietnamese Medical Market

Hanoi News — From May 6 to May 9, 2026, the 34th Vietnam International Pharmaceutical, Medical and Healthcare Exhibition (Vietnam Medi-Pharm 2026) was grandly held at the Hanoi Friendship Palace. VincoBase Healthcare International made a joint appearance with its Vietnamese subsidiary, showcasing its self-produced disposable medical consumables and X-ray tubes at the exhibition. It formed a distinct difference from other medical enterprises that solely rely on imports: relying on the localized in-depth cultivation advantages of its Vietnamese subsidiary, the company takes root in the local market, deepens local construction, breaks the inherent barriers of the traditional import model, and deeply integrates high-quality medical products into the Vietnamese market; moreover, with its unique local supply chain system, it provides efficient and sufficient supply guarantees that are incomparable to other imported products, becoming a highly competitive participating combination during the exhibition and attracting a large number of local professional merchants to negotiate cooperation.

Exhibition Overview: A Flagship Event in the Southeast Asian Medical Industry and a New Window for Local Layout 

Hosted by the Vietnamese Ministry of Health, this Medi-Pharm exhibition is the largest and most influential professional exhibition in the field of medical and health care in Vietnam, and also a highly influential medical trade platform in Southeast Asia. With a total exhibition area of 9,000 square meters, the exhibition attracted 450 enterprises from 30 countries and regions around the world, covering the entire industrial chain such as pharmaceuticals, medical devices, and hospital equipment, with more than 12,000 professional visitors. As an important window for VincoBase Healthcare International and its Vietnamese subsidiary to jointly demonstrate their localization strength, this exhibition has built an efficient bridge for the company to deepen local cooperation in Vietnam and expand market channels, and also conforms to the market status quo of Vietnam's medical market being highly dependent on imports and having an urgent demand for primary medical upgrading.

Joint Participation: Linkage Between Parent and Subsidiary, Highlighting Localization Advantages

During the exhibition, the joint booth set up by VincoBase Healthcare International and its Vietnamese subsidiary was very popular, focusing on displaying two core product lines of its own production, and further highlighting the essential difference from other imported products — relying on the technical and production capacity support of the parent company, the Vietnamese subsidiary truly takes root in Vietnam, deepens local construction, accurately meets the needs of the local medical market, breaks the barrier of "remote supply and delayed service" of traditional imported products, and realizes "local supply and local service" of products, allowing high-quality medical products to reach all levels of medical institutions and market terminals in Vietnam more efficiently. This is a core advantage that enterprises relying solely on imports without local layout cannot achieve.

• Disposable medical consumables: Including various core products such as medical syringes, infusion sets, and surgical films. Adopting medical-grade raw materials and strictly following international production standards, they have the advantages of safety and sterility, strong compatibility, and high cost performance, adapting to the multi-scenario needs of primary medical institutions, clinics, and home care in Vietnam, and meeting the huge local demand for basic medical consumables in Vietnam.
• X-ray tubes: As core components of high-end imaging diagnosis, the products have the characteristics ofclear imaging, strong stability, and long service life, adapting to various medical X-ray equipment, which can meet the high-precision diagnosis needs of professional institutions such as hospital radiology departments and physical examination centers in Vietnam, and fill the market gap of high import dependence on local high-end imaging components.

Both products are designed and produced under the leadership of VincoBase Healthcare International, with controllable core technologies, both quality advantages and price competitiveness. Through the localized operation of the Vietnamese subsidiary, they perfectly meet the strong demand for cost-effective medical products in the Vietnamese market, and also reflect the company's development philosophy of "taking root in Vietnam and serving Vietnam", echoing the trend of Vietnam promoting the localized development of foreign enterprises.

A Gathering of Merchants: Supported by Supply Chain Advantages, Strong Intention for Cooperation

During the four-day exhibition, the joint booth of VincoBase Healthcare International and its Vietnamese subsidiary received an endless stream of visitors. Professional merchants such as local Vietnamese distributors, retailers, and procurement directors of public and private medical institutions gathered to stop, not only consulting about product parameters, production qualifications, and cooperation models, but also focusing on the company's local supply chain layout and supply capacity, which is one of the core reasons why many merchants choose to negotiate cooperation with the company.

The on-site negotiation atmosphere was warm, and merchants highly recognized the company's product quality, localized services, and improved local supply chain — this is also the core competitiveness of the company compared with other imported products. The Vietnamese subsidiary has built a mature local supply system, equipped with an exclusive local warehouse, and regularly stocks core products, which can realize real-time inventory allocation and completely get rid of the dependence on import turnover; at the same time, it has built a local logistics network covering major regions in Vietnam, with an exclusive distribution team to achieve order response on the same day and delivery the next day, perfectly solving the pain points of long supply cycle, insufficient inventory, delayed delivery, and disjointed services of other imported products, providing stable and reliable guarantees for merchants. Many distributors reached preliminary cooperation intentions on the spot, and medical institution customers also focused on consulting bulk procurement plans.

Deeply Cultivating ASEAN: Upgrading Localization Layout to Build a New Ecology of Vietnamese Medical Care

The joint participation of the parent and subsidiary companies this time is an important measure for VincoBase Healthcare International to deeply cultivate the medical market in Vietnam and Southeast Asia, and also an intuitive embodiment of the upgrading of its localization layout. As a major ASEAN country with a population of over 100 million, Vietnam has an import dependence of over 90% on medical equipment, an urgent demand for primary medical upgrading, and huge market potential. In recent years, Vietnam has introduced a number of policies to simplify the registration process of medical products and reduce registration fees, providing convenient conditions for the localized development of foreign enterprises.

In the future, VincoBase Healthcare International will further deepen localization construction relying on its Vietnamese subsidiary, and continuously expand the core differences from other imported products: continuously improve the local supply chain, expand the warehouse scale, optimize logistics efficiency, and continuously ensure sufficient goods and efficient delivery; focus on the upgrading of core products, provide cost-effective products relying on technical and production capacity advantages, deepen local channel cooperation, and create unique competitiveness different from traditional imported products with the model of "parent company empowerment, subsidiary rooting, and localized win-win", helping the high-quality development of the Vietnamese medical industry.